In addition to signing one of Hollywood’s hottest actress, Lancôme has kicked off a multi-faceted digital campaign with Preen.Me called the #photoperfectskin Selfie Challenge, which aims to “reset the standard for powerful social media skin care marketing.”  The program is designed to coincide with the launch of Lancôme’s newest skin care launch, Visionnaire [1 Minute Blur]. The campaign will delve into the challenging terrain of visually demonstrating the instant benefits for a skin care produc...